"visually restructure"

Indulging in my one summer tv weakness....Big Brother (ya ya I know), a Vichy commercial came on. Now typically i just roll my eyes at all of the ads that shamlessly target the poor vulnerable baby boomer market with their promises to eradicate, disintegrate and eliminate the aging process....

Vichy's claim to "visual restructure the surface of your skin" made my jaw drop.

what the hell does that mean? We all know that half of what we see in the mirror is a result of own's own illusions and delusions...that our inner mirror provides such a strong reflection, one that can often make it hard to see our wonderful selves as we truly are.

Therefore, does Vichy's claim merely help validate the fact that we truly believe what we want to see? I'd have to say it's the only way the Canadian Marketing Association and consumer protection agency could allow such ridiculous advertising...if consumers are too stupid to believe it, then they deserve to waste their dollars.